Mr. Kasipan Siritham, (the fifth from right) Managing Director of B.F.M. Company Limited, the solely authorized distributor in Thailand for ALPOLIC?/fr fire rated metal composite materials from Mitsubishi Plastics Inc. Japan, held its 15th anniversary ceremony at Centara Grand at Central World. As the Guest of Honor, ACM Sukhampol Suwannatat, (the sixth from left) Ministry of Defense, presided over the ceremony

Grande Asset Hotels and Property, a publicly listed Thai company, has restructured its organization and has new investment plans for 2012.
The company, which has properties in Bangkok and Hua Hin, has enlisted a new board of directors and attracted new investors to ensure current projects will be completed imminently and new projects pursued.
The company, which is behind the success of the Westin Grande Sukhumvit Hotel, The Trendy Condominium, the Sheraton Hua Hin Resort and Spa Hotel and the Hua Hin Blue Lagoon, focuses its business and long term investment in prime hotel and selected real estate developments.
The Westin Grande Sukhumvit is a Bangkok landmark and is a key performer in the company’s portfolio. The hotel is managed by Starwoods Hotels and Resorts and features stylish contemporary guestrooms and meeting facilities. Inside the hotel features two award-wining restaurants which are Taste and Kisso.
The company also has property projects in Hua Hin. The Sheraton Hua Hin Resort and Spa is a star performer in the company. It’s also an award-winning hotel which has 240 guestrooms and a 560 metre lagoon-style swimming pool. Adjacent is The Hua Hin Blue Lagoon, which has 108 condominiums and 37 villas, and has only a few units left for sale.
Currently, the company has two premium projects on prime real estate in the pipeline. The first being a four to five-star hotel/ residential project at the front of Sukhumvit Soi 27 while the second is also a four to five-star hotel/ residential project on Sukhumvit Soi 13. Both of these projects are set to continue the construction this year in order to complete as planned.
With the new board of directors in place the company aims to quickly complete its hotel and residential projects in Sukhumvit Road and then look for new potential investments that align with the focused objectives of the company.
Spearheading the new board is Mr. Wichai Thongtang, Chairman of the Board of Executive Directors, who has a wealth of experience in the healthcare industry, and he believes the Grande Asset has a bright future.
“We have a new management structure and we have a team that has top-level experience in key industry segments that will promote the company to even greater heights.”
“It is clear that we have assets with huge potential and we have every confidence that the company will go from strength to strength,” said Khun Wichai.
The new board features experts in the fields of property development, economics, finance and tourism. One new member is Dr. Kanit Sangsubhan who is on the board of the Bank of Thailand and a Director at the Ministry of Finance. Alongside him is Mrs Phornsiri Manoharn, a former Governor of the Tourism Authority of Thailand. These strong credentials run throughout the board and a new approach has been developed as Chief Executive Officer, Dr Noppadol Mingchinda explains:
“We have had to restructure the company both financially and with a new board of directors. This has put us back into a position of strength and we intend to move forward with our plans this year,” said Dr Noppadol.
“We have expertise in hotel and residential development, economics and tourism which can help drive our initiatives and move Grande Asset up to the next level. With the new financing we aim to complete all existing projects this year and then set our sights on new developments.

From Left to Right
1. Mr.Praveen Benjasmithyodhon — Director
2. Mr.Asawin Rakmanusa — Director / Executive Director
3. Mr.Vitavas Vibhagool — Director / Vice Chairman of the Board of Executive Directors
4. Ms.Phornsiri Manoharn — Independent Director
5. Mr.Wichai Thongtang — Director / Chairman of the Board of Executive Directors
6. Mr.Suradej Narula — Director / Executive Director
7. Mr.Amarin Narula — Director / Executive Director
8. Mr. Amarit Pansiri – Independent Director / Audit Committee
9. Dr.Noppadol Mingchinda — Chief Executive Officer

As Bangkok’s landmark, MahaNakhon’s unique architecture and mixed-use functionality provides the perfect platform for fashion brand Corto Moteldo coming to Bangkok for the very first time for a 3-day Trunk Show organised recently.
The Corto Moltedo Bangkok Trunk Show at MahaNakhon is an exclusive shopping event where designer Garbrielecorto Moltedo himself presents the Spring/Summer 2012 accessories collection. Bangkok is the first city in South East Asia where this collection is available after the Corto Moltedo flagships in Paris and Milan. The latest designs of handbags are presented in the David Collins inspired residence, matching the style and glamour of one of this season’s most sought after collections.
Corto Moltedo also brings the Asian premiere of the short film for the sizzling SS12 Collection, SOLITARIA by Dustin Lynn, unveiled in the luxurious Ritz-Carlton Residences of MahaNakhon Pavilion.
The exclusive event was attended by social celebrities including Chomwan Weeraworawit, Orawan Ingkhasith, Nat Sarasas, and Sawitree Rojanapruek among others.

For more information, please contact:
PACE Development Corporation PLC.
Tel: 0-2654 3344
Narumon Juthaprateep
narumon@pacedev.com

About Corto Moltedo:
Gabrielecorto Moltedo launched his brand in Paris in 2004, born and raised in New York City, he maintains a quintessentially Italian pedigree as the son of Laura and Vittorio Moltedo, founders of the eponymous luxury brand Bottega Veneta. With design and style in his blood, Gabrielecorto was a lifetime apprentice to his parents’ trade, accompanying them on their travels, learning the business from the inside out by spending summers working in the family factory and honing his design skills. This was until he decided to launch his own brand, one of fashion’s best kept secrets, he designs from his base in Paris and his very own R&D atelier in Florence. Inspired by icons like Priscilla Presley or friends like Susan Bender, he creates two bags that are today’s best sellers of the House. Please contact: bangkok@corto.com for more information/press enquiries.

About MahaNakhon:
MahaNakhon is a mixed-use development featuring The Ritz-Carlton Residences, The Bangkok Edition Hotel operated by The Ritz-Carlton and leading retail. As the tallest building in Bangkok, MahaNakhon promises to be a new landmark on the city’s skyline, providing the perfect match for the launch of one of the fashion world’s iconic luxury brands. For further information contact narumon@pacedev.com

For more information, please contact:
PACE Development Corporation PLC.
Tel: 0-2654 3344
Narumon Juthaprateep
narumon@pacedev.com

B.F.M. SURGES FORWARD TO PENETRATE THE INTERIOR/EXTERIOR BUILDING MATERIALS MARKET, SHOWCASING ITS STRENGTH AS THE MARKET LEADER IN GREEN PRODUCTS
B.F.M. Company Limited, the solely authorized distributor in Thailand of ALPOLIC?/fr fire-rated metal cladding panels from Mitsubishi Plastics Inc., (Japan), has announced its plan to forge ahead with aggressive expansion in the interior/exterior building materials market in 2012 with a focus on encouraging consumers to use its flagship fire-rated Aluminum Composite Materials (ACM) in place of paint for its industry leading 20 year color coating warranty which is durable against moisture and floods.. Following the Company’s success as the leader of the Aluminum Composite Materials (ACM) market, last year B.F.M. introduced high performance louvers and sunshades under the COLT brand from the United Kingdom in a bid to increase its total sales to 400 million baht this year.
Mr. Kasipan Siritham, Managing Director of B.F.M. Company Limited said that the company has enjoyed an average annual sales growth of 20% for 5 consecutive years. It is the leader in ACM green products and ranked as the number-one ACM distributor in Thailand with a market share of 30% of the total market value of Baht 1-1.2 billion.
“This year, our company plans to penetrate the building paint market, which has a total value of over Baht 13 billion. We are determined to encourage consumers in the market to shift to use ACM given its color variety with long lasting coating qualities and 20 years manufacturer’s warranty. Not only can the materials prevent humidity and peeling in case of flooding, but the non-combustible mineral filled core also helps prevent fire propagation and hazardous smoke.
“We target to earn around Baht 600 million in revenue in this market within five years. So far, our product has received a good response from many companies, factories and houses affected by last year’s severe floods. They prefer using to repair buildings rather than relying on paint because of its unique durability and long lasting qualities,” said Mr. Kasipan.
The company also has a strong intention to expand in both local and overseas markets. For the domestic market, it will attempt to tap new condominiums, large single detached houses worth Baht 10 million or higher, and new high-end department stores. In addition, he stressed, the firm is ready to expand markets abroad in preparation of the establishment of the ASEAN Economic Community (AEC) in 2015. B.F.M is targeting expansion into other ASEAN such as Laos after its successful penetration of the Myammar and Cambodian market as the distributor entrusted by Mitsubishi Plastics, Inc. (Japan), the world’s leading producer of metal composite materials.
To consolidate its leadership in the green products market in the building decorative materials area, B.F.M. became the solely authorized distributor of COLT Ventilation (UK) architectural product line made up of high performance louvers and sunshades in 2011 as well. COLT louvers are industry leading performance louvers that can let in 40% of fresh air while blocking 100% of rain water. COLT sunshades can block out more than 80% of heat gain as it is electronically controlled by a proprietary Soltronic system that enables the sunshades to rotate according to sun path. This product line with its, innovation in energy conservation and environmental-friendliness is widely used in large buildings worldwide.
B.F.M. has set the sales target in 2012 at Baht 400 million, a 20% increase from Baht 335 million in 2011. The company plans to import and position new and innovative products in the interior/exterior building materials market this year as part of efforts to consolidate its leadership in the market for energy-saving and environmental friendly green products. It has increased the investment budget to over Baht 40 million for construction of product exhibition showrooms, personnel recruitment, and marketing and sales promotion activities.
At present, B.F.M. is the number-one distributor in Thailand of high-quality ALPOLIC?/fr fire rated metal composite materials for the cladding of residential and office buildings. They are known for color variety with long lasting coating qualities and durability backed by an industry leading 20 years manufacturer’s warranty. Major private and public projects which use ALPOLIC?/fr fire rated metal composite materials include Suvarnabhumi Airport, Central Plaza Ladprao, Central Plaza Rama 9, Siam Paragon Shopping Complex, IMPACT Challenger Exhibition Center, Chamchuri Square Building, Bangkok City Tower, Krung Thai Head Offices, The Met Condominium, The Room Condominium (Sukhumvit 62 and Ladprao), Ideo Verve Condominium (On Nuj and Ratchaprarop, Novotel Hotel, Centaral Grand Hotel, Grand Millennium Sukhumvit, Vichaiyut Hospital, Ramathibodhi Hospital, and Siriraj Hospital.

For more information please contact:
Suneerat Ngernpoonsub
Sirilak Technarasetakul
Idealist Communications Co., Ltd.
Tel. 0-2509-0629, 081-614-0923 Fax. 0-2509-0629
Email: idealistpr@yahoo.com, idealistpr@idealist.co.th
www.idealist.co.th

Thai Herrick Co., Ltd. — a leading structural steel fabricator under The Herrick Corporation, USA — recently signed a contract with Hemaraj Land And Development Plc., to purchase land of 100 rai for its new production facility at Hemaraj Rayong Industrial Land (Hemaraj RIL). The new facility will fabricate structural steel for export at a capacity of 25,000 metric tons per year. Once becoming fully operational in January 2013 the factory is expected to increase the company’s total capacity as market conditions dictate up to 50,000 metric tons per year.
In picture: Mr. David Nardone (center left), President & CEO of Hemaraj Land And Development Plc., exchanges the contract with Mr. David A. Ogilvie, President of Thai Herrick Co., Ltd while Mr. Wittawat Smuthranond (5th from right), Vice President of Thai Herrick Co., Ltd., Mr. Vivat Jiratikarnsakul (4th from left), Executive Vice President of Hemaraj, Mr. Sunthorn Kongsunthornkitkul (3rd from left), Vice President of Hemaraj and executives from both companies look on.

For more information, please contact:
BrandComm Consultants Co., Ltd.
Ms. Pailin Buranamittranond /
Ms. Kornnika Berananda
Tel. 02 314 6877-9 Fax. 02 318 8847
www.hemaraj.com

Ananda discloses its aggressive business plan to be listed in 1H12 and to launch 4 IDEO MOBI projects worth Bt10bn in 4 Bangkok’s prime locations in 2012. The 4 projects, which will total 2,475 units and carry a starting price of only Bt1.9mn, will be officially launched at the Siam Paragon during this coming February 2-5, 2012.
Mr. Chanond Ruangkritya, President and CEO of Ananda Development Pcl., discloses about the company’s 2012 business plan that, given due progress and preparations, Ananda aims to successfully be listed in the SET in order to raise its capitals within 1H12 and to aggressively launch 4 new IDEO MOBI condominium projects worth Bt10bn in 4 Bangkok’s prime locations including IDEO MOBI Phyathai, IDEO MOBI Sukhumvit, IDEO MOBI Sathorn, and IDEO MOBI Rama 9, in early 2012. The 4 projects, which will total 2,475 units, will be officially launched at the Hall of Fame, M Floor, Siam Paragon during this coming February 2-5, 2012.
The condo, which is designed to perfectly function, will come with a new compact lay-out of only 21 SQM in order to answer to diverse groups of customers, either residential buyer, second home buyer, or investors. Perfectly partitioned to function, all rooms in the unit will be designed to have a space of their own, e.g. a fully separated living room, and a properly laid-out kitchen with a sliding door to keep cooking odors. With unmatched functions, IDEO MOBI will give all of its residents a life to its full.
Built under the living-out-of-the-box concept to fit a smart life with absolutely no boundaries, IDEO MOBI adds in a third dimension and accentuates it with Duplex Unit & Sky Home, where extensions can be added either vertically or horizontally. Designed to keep absolute privacy, IDEO MOBI furnishes its units with individual walking spaces. And unparalleled beyond all else is its boundless recreational activities, which are constructed under “3rd Place 3rd Space” concept to suit all lifestyle livings, whether outdoor activity or hangout party with close friends. IDEO MOBI is fully equipped with sky jogging track, sky bike track, salt chlorinated swimming pool, panoramic view fitness center, living room, and games room — all of which are meant to answer the lifestyle of the new Gen-C segment.
All projects will be located along mass transit systems, either an MRT or a BTS, in order to answer every dimension in life, and equipped with traveling connections, either expressways or main roads, in order to make easy commute to nearby communities, education institutions, hospitals, shopping complexes, and leading recreational centers. All projects, which will be officially launched at the Hall of Fame, M Floor, Siam Paragon during February 2-5, 2012, will also come with business partners, e.g. Max-Valu and True Coffee Shop, in order to facilitate their residents.
Project Information
IDEO MOBI Sukhumvit is located on over 6-rai plot of land on Sukhumvit 81 Road and only 32 meters to BTS On-Nuch Station. It is a 935-unit project consisting of two towers. Tower A is a 23-story building with 449 units. Tower B is a 25-story building with 491 units. Of the 935 units, 5 will be retail outlets. IDEO MOBI Sukhumvit is a perfect urban connection adjacent to BTS and expressways and provides easy to commute to Bangkok’s downtown, like Silom, Sathorn, Pathumwan and inner Sukhumvit. It is most outstanding in its wide front right on Sukhumvit Road and considered as one of Sukhumvit grandeurs suitable for those seeking convenient residence with more comfort traveling to-and-from Bangkok’s CBD and leading universities or urban dwellers with a thirst for leading lifestyle shopping malls, where residents can dine out, chill out, and hang out at Bangkok’s many famous restaurants in Ekamai-Thonglor, Siam Paragon, The Emporium, J-Avenue, and K-Village areas. The project will come with a True Coffee Shop and a Max Valu to serve its residents around the clock.
IDEO MOBI Phyathai is located on over 1-rai plot of land on Sri Ayudhya Road and only 190 meters to BTS Phyathai Station. It is a 317-unit project with one 24-story building. Of which, 1 will be retail outlet. IDEO MOBI Phyathai is a perfect residence located right in the heart of Bangkok’s leading education institutions, e.g. Chulalongkorn University, Triamudom School and Santirat Wittayalai School, lifestyle entertainment complex, airport link and expressways — making it nothing but convenient to commute in-and-out of Bangkok. It is only 10 minutes to Bangkok’s fashion centers and shopping malls, where residents could easily update the latest fashion trends and digital lifestyle at Central World, Siam Paragon, Siam Center, MBK, Digital Gateway, and etc. The project will come with a Max Valu to serve its residents around the clock.
IDEO MOBI Sathorn is located on over 2-rai plot of land on Krungthonburi Road and only 80 meters to BTS Thonburi Station. It is a 530-unit project with one 31-story building. Of which, 1 will be retail outlet. IDEO MOBI Sathorn is most distinguished with its 2-easy-minute travel to Bangkok’s CBD, like Silom and Sathorn, and an MRT connection at Saladaeng, leading colleges, e.g. Bangkok Christian College, Assumption College, and Saint Joseph Convent School, leading fashion and shopping centers, and international standard hospitals and medical centers, e.g. Lerdsin Hospital, BNH Hospital, and Saint Louis Hospital. The project will come with a Max Valu to serve its residents around the clock.
IDEO MOBI Rama 9 is located on over 2-rai plot of land on Rama 9 Road and only 80 meters from MRT Rama 9 Station. It is a 708-unit project with one 28-story building. Of which, 5 will be retail outlets. IDEO MOBI Rama 9 provides mobility for easy and comfortable urban living. It is a condo designed to answer the new generation’s every need. Powered by leading community malls, e.g. Central Rama 9, The Emporium, Termanal 21, and nursed by prominent hospitals and medical centers, it is only 5 minutes away from MRT Rama 9 Station to BTS Asoke Station. And with properly functioned layout, it is just about right for any urban living. The project will come with a True Coffee Shop and a Max Valu to serve its residents around the clock.
IDEO MOBI, Empower the urban instinct

For more Information Please Contact : OASIS MEDIA Co.,Ltd Tel : 02-937-4735 ext 15, 21
Ananda Development Co., Ltd. Tel: 02-316-2222, 02-317-1155 ext 138
Katesiri Loylava (Kate), Public Relation Manager.
Orawan Rattana (Preaw) , Public Relations Executive

BFM Company Limited was founded in 1996 as the solely authorized distributor for ALPOLIC?/fr fire rated metal composite materials in Thailand. ALPOLIC?/fr – Aluminium Composite Material (ACM), Stainless Steel Composite Material (SCM), Copper Composite Material (CCM) and Titanium Composite Material (TCM), are ecologically manufactured by Mitsubishi Plastics, Inc. Japan, the world’s leading producer of metal composite materials since 1971. In 2007, ALPOLIC?/fr was the most used Aluminium Composite Material in the world at 10 million square meters.
ALPOLIC?/fr metal composite materials are know to be one of the most suitable materials for exterior and interior cladding of buildings for its light weight, color variety with long lasting coating qualities, flexibility, non-combustibility and industry leading 20 years manufacturer’s warranty. ALPOLIC?/fr’s non-combustible mineral filled core helps prevent fire propagation and hazardous smoke. It has passed internationally accepted fire tests such as NFPA 285, ASTM E108, UBC 26-3, and other requirements of international building codes with respect to fire regulations in many developed countries, These superior qualities make ALPOLIC?/fr the trusted cladding materials for world-renowned design professionals for luxurious buildings and projects around the world such as the Burj Al Arab, the world’s highest and most luxurious hotel in Dubai.
BFM has been highly successful in distributing ALPOLIC?/fr products in Thailand and has ranked #1 in terms of market share for many consecutive years in the premium ACM market. Some of BFM’s notable projects are included in the table below. In 2011, BFM became the solely authorized distributor of COLT Ventilation (UK) architectural product line made up of high performance louvers and sunshades. COLT louvers are industry leading performance louvers that can let in 40% of fresh air while blocking 100% of rain water. COLT sunshades can block out more than 80% of heat gain as it is electronically controlled by a proprietary Soltronic system that enables the sunshades to rotate according to sun path.

‘CNC Engraving Roll Machine, an invention work of West Coast, a company engaging in engineering services in SSI Group, was recognized as an Outstanding Invention Award on Engineering and Industry Category from the National Research Council. This invention shall be entitled to an honorable certificate and awarding money of 250,000 Baht including a silver medal. This machine can generate income 20 million Baht per year and can increase productivity on using of roll machine up to 5.6 times as well as can save cost for procurement and transportation for manufacturing in foreign countries.
Mr. Win Viriyaprapaikit, Group CEO and President of Sahaviriya Steel Industries Public Company Limited (SSI), revealed that the researcher team of West Coast Engineering Company Limited (WCE), an affiliated company of SSI Group which conducts engineering service business, has submitted the work called ‘CNC Engraving Roll Machine’ to request for the National Research Council : 2012 Invention Awards. After consideration, the National Research Council approved to grant the Outstanding Award on Engineering and Industry Category for such work to WCE, including an honorable certificate, awarding money of 250,000 Baht and a silver medal.
Office of National Research Council of Thailand (NRCT) has invited the inventors to propose their works which must be product, process, procedure, method, measure or system as well as technology that is outstanding and can be proven that it can be beneficial to the country with regards to science, technology and social science to request for the National Research Council: 2012 Invention Awards.
The categories of these awards comprise of science and technology; engineering and industry; agriculture and agricultural industry; medical science; chemical science and pharmacy and humanities. Those inventions shall be displayed and presented as the national research works by the National Research Council at Impact Arena, Muang Thong Thani on February 2012.
CNC Engraving Roll Machine is an invention to replace checker plate used in the hot rolled coil plant of SSI. Previously, engraving on roll machine surface cannot be done in and there is no any manufacturer of this product in Asia, hence all engraving works have to be made in the European countries, which make the costs high, both on operation and transportation. In addition, operation period for this work is 4 month each.
The budget used for inventing ‘CNC Engraving Roll Machine’ was approximately 4.65 million Baht and all materials used can be procured within the country. The Company can be greatly benefited from using this machine as it can generate income approximately 20 million Baht per year as well as can increase productivity from using roll machine up to 5.6 times, can solve the problem on stocking a very large volume of roll machine, including can save cost from procurement and transportation to foreign countries. Most of all, it can increase knowledge base, skill, capability on engineering design and construction for large machinery with high technology to the engineers and Thailand as a whole which is in line with the vision of SSI: “Innovate premium value steel products and services for customer; generate consistent profit and sustainable value for stakeholders”.

B.F.M. Company Limited, the sole authorized distributor for ALPOLIC/fr fire rated metal composite materials in Thailand, will hold its 15th anniversary ceremony on Wednesday, February 1, 2012, 18.00 hrs. at World Ballroom B-C, 23rd floor Centara Grand at Central World. As the Guest of Honor, ACM Sukhampol Suwannatat, Ministry of Defense, will preside over the ceremony.

Noble kindly presents the new campaign kicking off the New Year. Noble Remix 2, Noble Solo, and Noble Reveal. Three master piece projects from Noble next to BTS Thonglor and Ekamai. Now ready to move in and prepare to give the walk-away deal to home buyer. Only 40 units will have this exclusive offer, paying the lowest of THB 12,000/month for 5 years.Mr. Thongchai Busrapan, Managing Director of Noble Development reveals; This brand new campaign, “Let’s meet the half way”, is set forth to make the choice of homebuyer limitless to the financial condition in today economy. Noble need you to pay only half for 5 years. And on the return, you get a decent investment in the second-to-none location. Nothing like living in Thonglor and Ekamai, where the inspiration and the city life can be at its full speed. The transportation is very convenient and almost always be the top picked location among the new generations.Needless to say that this new campaign is a golden opportunity, which exclusively give to 40 units. It’s up for grabs today!!, to anyone who willing to begin their extreme urban living and perfect lifestyle in one-of-a-kind location of Noble Remix 2, Noble Solo, and Noble Reveal.

Click for photo release at www.thaipr.net