TrueMove launches a new iPhone package
Bangkok–12 Mar–Aziam Burson-Marsteller
TrueMove launches a new iPhone package: iPack 699 Baht package for non-TrueMove iPhone users and a 0% interest installment plan for 6 months with the TrueMove iPhone Basic package
TrueMove, the first distributor of the iPhone in Thailand, announced a new package plus a 0% 6-month installment plan to respond to user lifestyles and grow its iPhone customer base while making the iPhone more easily affordable. The attractive 0% installment is available through the credit cards of 4 leading banks, Bangkok, Krungthai, Siam Commercial and Kasikornthai Banks when customers buy the iPhone and apply for the existing Basic package, for one year. TrueMove is introducing the new iPack 699 Baht package for non-TrueMove iPhone users. The new iPhone package is available at all True Shops while the 0% installment promotion is available at 20 participating branches of True Shops in Bangkok from today until June 30, 2010.
Mr. Papon Ratanachaikanont, Assistant to President & CEO and Deputy Group Chief Commercial Officer, True Corporation Plc, said: “TrueMove is the first iPhone distributor in Thailand and we have received a tremendous response in terms of sales volume last year. Today, we announce our a latest package to meet the lifestyle and requirements of consumers, which is the iPack 699 Baht package for the non-TrueMove iPhone users. To complement the iPhone, TrueMove provides a comprehensive online experience through TrueMove’s 7.2 Mbps 3G speed as well as 17,000 WiFi hotspots. Moreover, TrueMove is offering a 0% interest for 6 months installment plan through the credit cards of Bangkok, Krungthai, Siam Commercial, and Kasikornthai Banks when customers buy the iPhone and apply for the existing Basic 599 Baht per month package, for one year. Interested customers can purchase the iPhone at 20 branches of True Shops in Bangkok that have joined the program, from today until June 30, 2010.
Price and package details:
Model Price with Phone without SIM iPack packgagewith monthly
Basic package or (THB) paymentof THB 699
Lite package(THB) (for non-TrueMove iPhone users)
8GB 18,900 19,900 Voice call 300 mins
300 SMS
90 MMS
EDGE/GPRS unlimited
3G 1GB
Wi-Fi unlimited
16 GB 22,900 24,500
32 GB 26,400 28,500
Fee when use over the package offering Voice call 1.50 THB/min
SMS 1.50 THB/SMS
MMS 2.50 THB/MMS
* Price above excludes VAT
** 3G is on trial basis
Price and package for 0% interest/6 month installment plan
Model Price with 0%interest/6 monthinstallment plan Basic package with monthly payment of THB 599
Basic package (THB) (THB)
8GB 18,900 3,150 Voice call 300 mins
300 SMS
50 MMS
3G/EDGE/GPRS unlimited
Wi-Fi unlimited
16 GB 22,900 3,817
32 GB 26,400 4,400
Fee when use over the package offering Voice call 1.50 THB/min
SMS 1.50 THB/SMS
MMS 2.50 THB/MMS
* Price above excludes VAT
** 3G is on trial basis
“Apart from introducing the new iPhone packages to provide affordability and meet customer lifestyles in terms of both data and voice usage, TrueMove continues to penetrate the smartphone market in order to strengthen our convergence strategy. TrueMove is the first operator to bring innovative products such as the iPhone and Balckberry to Thailand and we are preparing to launch a new smartphone soon,” said Mr. Papon.
Become an owner of any model of iPhone at True Shops nationwide. The 20 branches of True Shops that have joined the 0% interest installment program for 6 months are True Urban Park Siam Paragon; True Move Square, Siam Square Soi 2; True Shop Central World Branch, Central LadPrao, Central Bangna, Central Rama II, Central Rama III, Central Chaengwatana, Central Pinklao (2 shops), Seacon Square and Future Park (2 shops), MBK, The Mall Bangkapi, The Mall Ngamwongwan and Yai Keaw Tower. For further details, please contact the TrueMove iPhone Care Center Tel. 08-2000-3333.
Exclusively for iPhone customers, TrueMove provides a comprehensive online experience via its TrueMove 3G. This offer includes wireless downloading of up to 7.2 Mbps for iPhone 3GS WiFi subscribers and up to 3.6 Mbps for iPhone 3G WiFi customers (normal speed at 2 Mbps). The TrueMove 3G service trial is available in downtown Bangkok including Silom, Siam, Sathorn, Rama IV, Ploenchit, Sukhumvit and Suvarnabhumi Airport as well as in Hua Hin, Cha-am, Phuket including the Phuket International Airport and Patong Beach.
For more information, please contact (media enquiries only):
Ref: (047) 11/03/2010
Corporate Communications and Marketing PR – True Group
Email: pr@truecorp.co.th
Aziam Burson-Marsteller
Jaruwan Vorarakthananune
Tel: +66 (0) 22529871-7
Email: jaruwan.v@abm.co.th