“Ichitan” rolls out ‘Tour with the Gang in Hokkaido : Secret Code for 1 MB’ To retain its leadership in green tea market with 100 MB, biggest prizes ever

General Thursday August 8, 2013 09:02

Bangkok--8 Aug--Poly Plus PR

Ichitan continues to step ahead as a leader in innovative marketing, and will invest 200 million baht budget on “Ichitan and the Gang Tour in Hokkaido: Secret Code for 1 Million Baht Shopping Spree” Campaign. This is going to be a big year-end project to close its annual statements before SET trading.

Following the success from the last 2 campaigns of Ichitan’s Secret Code to Get Rich 60 Days, 60 Millions part 1 & 2. Ichitan has made its way to become a leader in innovative marketing, by lucky drawing tactic with mobile technology. The campaign was phenomenal with enormously great responding from consumers which drives Ichitan to reach No.1 in ready-to-drink (RTD) tea after only 1 year and 5 months of market entry.

Its latest campaign, “Ichitan and the Gang Tour in Hokkaido: Secret Code for 1 Million Baht Shopping Spree”, will offer a great opportunity for consumers to win the all-inclusive Japan travel packages, with two special guests, Khun Tan Passakornnatee and Note-Udom Taepanich. These exclusive guests will make the trip being the most enjoyable as you will be accompanied by ‘personal’ stand-up comedian 24 hrs. days and nights. Total prizes of this campaign worth over 100 million baht, the biggest ever for a single campaign.

1st Prize: Japan tour package including 5 days/3 nights Bangkok-Hokkaido round-trip ticket, plus 1-million baht shopping voucher for each group (4 persons/group) worth more than 1,360,000 baht, 30 groups in total.

2nd Prize: 100,000 baht worth of gold, 600 prizes, 60 million baht in total.All prize winners will not be liable to pay any additional expenses or the withholding tax as it will totally be on Ichitan.

The rule is as simple as always. Press *488* followed by 10-digit code under the cap/inner box of Ichitan brand products from any size or flavors, followed by #, then make a call (For example, *488*1234567890# press call). The Ichitan’s products include Ichitan Green Tea, Ichitan Big Save, Dragon Black Tea, Double Drinks, and Yen Yen by Ichitan. The call is free of charge for any mobile operator (The 3-baht surcharge will not be collected). The fortune call can be made 24 hours a day. Prize drawing will be conducted and announced every Friday via www.ichitandrink.com starting 15 August — 22 November, 2013.The first prize winners will be announced via SMS service, while the second prize winners will be directly contacted by Ichitan personnel within 24 hours.

Once submitted, the code will be entitled for the lucky draws twice. If not the instant first round luck, the sent code still be kept for 42 gold prizes in the final round.

Tan Passakornnatee, President, Ichitan Group PCL. said “Ichitan Tour with the Gang is not just a promotion campaign. We have studied consumer insight, thus come up with the campaign conditions that cannot be resisted. It’s the money-can’t-buy experience. The consumers will be touched with the brand character of Ichitan, which is fun, warm, and sincere. That makes we differ from others.

In addition to unique experience, “Ichitan and the Gang Tour in Hokkaido: Secret Code for One Million Baht Shopping Spree” campaign using the most advanced and stable system. 100% of Ichitan products being in the market have already had a code for consumers to join the campaign. And the SMS system to receive codes and make announcements is the most efficient and accurate. This is the strength of Ichitan.”

“Ichitan and the Gang Tour in Hokkaido: Secret Code for One Million Baht Shopping Spree” campaign will be another key strategy helping Ichitan Group PLc. to achieve the sale target of 4,500 million baht, and make it ready to be traded in SET by the end of this year.